American Express launched Small Business Saturday on November 27, 2010 the Saturday after Thanksgiving as an initiative to support small businesses across the country. The program took off and during its first year received 1.2 million likes on Facebook in one month. Since then, Small Business Saturday has become a Thanksgiving shopping tradition and a retail success reflected in the estimated $5.5 billion spent by consumers in 2012.
Mushmina started in 2009, only a year before Small Business Saturday was founded. The fashion company’s mission is to not only employ and empower women in North Africa but to distribute and sell on a global level the beautiful and impeccably crafted accessories made by artisans in rural Morocco. Mushmina is truly a small business with many of the women who create the custom handmade goods working from home. In 2011, Mushmina opened a shop in Philadelphia and in 2012 they established an online store.
Mushmina remains true to its roots as a small business focused on growing by creating opportunities for women in developing countries and making one of a kind, must-have products for fashion conscious customers worldwide.
The goal of Mushmina is to do good while inspiring every one of its customers to be beautiful and expressive. So come shop small with Mushmina on Saturday, November 30 and embrace authentic fashion that gives back to the global community.
Where to shop:
Mushmina Flagship Store
1540 South Street
Philadelphia, PA 19146
Grand Central Holiday Fair – NYC Grand Central Terminal, Vanderbilt Hall. 42nd Street and Park Avenue
By Yvonne King