Mindful Mama, A Highlight of Heather O’Neill, Mushmina Co-Founder and CEO

The first time Heather and I spoke on the phone, I was immediately struck by the radiance and warmth of her voice. It glowed through our conversation and I knew right away that I had come across someone special.

Heather, I discovered soon after, is the heartstrings of Mushmina and so much more.

 

Running a successful small business is one thing. However, running a flourishing small business, as a strong female CEO, with a mindful mission from Morocco is an entirely different situation. All of these challenges could bring even a strong person down. Heather, despite these obstacles, chooses to ‘run into the storm’ as she has expressed to me in the past. And she is one storm-strong woman.

Heather describes successfully owning a business in Morocco as ‘rolling with it, no matter how crazy things may be.’ She is a firm believer in karma and the universe backing her up. And she should; her work ethic and her incredible human spirit are unmatchable.

On top of it all, Heather is a loving mother to two wee people-Hiba, four years and Youssef, one year. And she is as hands on as a mama could be-I often call her and she’s been out for a nature walk with her kids. Or she brings the gang with her to our informal meetings at my house. Which I love!

The pressure, however, of being a thriving small business owner and an effective mother, can be stressful. Particularly working from home; where chaos can reign with two little ones.  However, Heather manages to find the light in the chaos. She claims that flexibility is the key to positivity. She explains earnestly, ‘To me, this has so much value. I love that each day is different and I can take a sick day with my daughter if I need to.’ She continues, ‘Hiba loves to play in the workshop next to me and tries on all the latest clothing and bags. My son goes right for my toolbox. It does get a little chaotic but I have a wonderful helper and a door that I can shut when necessary; this is how I find my sanity. I also work at midnight when everyone else is asleep.’

Peace seems to seek out Heather. This girl just doesn’t get flustered! I’ve called her more times that not when a product order has been lost in the Moroccan mail (it happens quite often) or Hiba has dumped applesauce all over Youssef’s head. And she goes with the flow! She frequently tells me that the universe has its way of sorting things out.

She’s also pretty darn humble. She’ll be the first to give credit to her fab sis and Co-Founder, Katie, as well as the incredible team of Mushmina artisans. As well as her family and husband, Mohamed. Her nature is one of caring for others.

 

At the same time, this Mama rocks the fashion accessories world with her innovative, creative, supportive mission. But Heather is no wallflower! She says she has learned to be assertive and firm living in Morocco and running a business here. She explains, ‘You have to have boundaries. There is a balance in being patient but also being productive. Things take more time here, but I have found a rhythm.’ She laughs good-naturedly. ‘Most of the time.’

 

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Heather’s connection to Morocco and its people is exceptionally remarkable. The best part is that it comes so naturally to her. Heather learned Darija, one of the local languages of Morocco, when she was a Small Business Peace Corps Volunteer from 2003-2005 in rural Bejaad, Central Morocco. As she fittingly describes, ‘People’s heads turn when they hear that I can speak the language and also that I am an experienced negotiator.’ Clearly, the respect is there.

Working closely and diligently with women’s groups, co-ops, and artisans inherently allowed her to easily pick up the language fluently. Heather’s bond with those with whom she comes in contact is extraordinary. While most expats do not speak Darija, Heather defies the odds and does all of her work in the language. Watching and listening to her work is an art-a fascinating, back-and-forth of gentle grit and perseverance. Yet she manages to have a kindness and warmth to her that is incredibly affable and approachable.

The close link that Heather has with her long-term team of loyal artisans is palpable. Trust and relationships take time to develop here in Morocco and Heather has dedicated years of her time to this labor of love, Mushmina. She has earned respect, appreciation, and most importantly, affection and admiration from her body of artists. As she often says, ‘I learn from them as much as they learn from me.’

This mutual admiration and respect comes from years of getting to know her artisans and their families, a key part of Moroccan culture. Heather describes it best-‘My leadership style is very personal. I am particularly invested in our team, I know their families and they know mine. This is also how business is done in Morocco and I love this about my adopted home.’

 

 

After I spoke to Heather on the phone for the first time, we decided to meet in Casablanca. We realized quickly that our vision was similar. We both were former Peace Corps Volunteers, gravitating towards empowering and supporting women in particular.

As soon as I walked into the café where we had arranged to meet, Heather’s charmingly genuine smile greeted me from across the bustling Moroccan tearoom. I knew at that moment, I was meeting my future boss. Even more essentially, my steadfast friend.

Perhaps one might agree that Heather is in fact, the thread of Mushmina. And if the universe has its way of sorting things out, then I consider myself unbelievably fortunate to be a part of Heather’s cosmos.

 

By Tara Fraiture, Mushmina blogger, ‘among other things!’

 

 

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