Just outside of Marrakech’s all encompassing magnetism is but another level of living ~Starting my day venturing away from the bustle of the souks towards the climb of the snow capped landscape of the Atlas mountains is truly soul enlivening. One of my favorite parts of our work in Morocco has become our visits with the women artisans of The Eve Branson Foundation. Their berber village along the cliffs of these majestic mountains hosts a creative center for the local community to learn and grow their artistic skills setup by the Branson family and outstanding staff.

Just before working on a project I experience this familiar inner “excitement” as to how things will go, which direction it will take and hopeful it will be successful for all of those involved…you see, every effort is that of a community here in Morocco. This trip was yet another reminder that we all need one another for survival and success to abound. It is in this humble and artistic community that I find I am continuously learning almost more than I’m teaching while I visit for a workshop. My designs are inspired by my surroundings here and it is a joy to see them translated through the handwork of the artisans in this collaborative process. Just opposite the enchanting Kasbah Tamadot Branson hotel, the foundation offers the locals programs on seamstress work, embroidery, woodworking and a now hand loom for women, traditionally a craft of men. The growth of the center is inspiring and we’re thrilled to be a part of the journey. From color theory workshops to new clothing patterns, as Mushmina grows so will our ability to provide artisan employment opportunities with a focus on women’s empowerment while offering inspired pieces in partnership with EBF and beyond.

Something I’ve learned in this unpredictable work which continues to propel me is that when you follow the pull of the universe, in this case into the lure of the mountains, you will be rewarded with confirmations. I’m easy to please and the spirit of the women I meet is reward enough but I’m not opposed to a glass of wine at the end of the day while soaking in the energy of the Atlas Mountains on the veranda of Kasbah Tamadot. Life is majestic.

Cheers,                                                                                                                                                                    Katie O’Neill                                                                                                                                             Mushmina, Creative Director

View our collections at www.mushmina.com

Katie EBF Kasbah cliff.JPG

Mountain view from EBF Center.jpg

EBF Rachid's girls-jackets.JPG

EBF girls patternmaking.JPG

EBF Barb:Rachid mesuring.JPG

EBF blackboard.JPG

EBF Center weave:emb.JPG

EBF emb ladies-teaching pattern.JPG

EBF Katie teaching design.JPG

EBF Amina teacher.JPG

EBF Barbara showroom.JPG

EBF shibga design.JPG

EBF Barb & Katie.JPG

EBF Rhonda emb:lil girl.jpg

EBF sign.jpg

EBF weaving center.JPG

EBF weaving co op.JPG

EBF weaving ladies.JPG

EBF weaving lady.JPG

EBF handmade weaving tools.JPG

EBF weaving samples.JPG

EBF Center weaving sample gilr.JPG

EBF view rode.jpg

Atlas snow mountain view.JPG

Berber Village Atlas mountains.jpg

Kasbah Tamedot Veranda.JPG

Katie at KasbahT 2.jpg

Brandson Kasbah doorway.jpg

What Moroccans have taught me above all else is to laugh, to dance, and to give.

Exciting things this week! A  meeting to officiate the cooperative….complete with a 3 course meal, surprise guests, and street drummers. To be continued…..

Today I am grateful.

IMG_3914 (2) IMG_3939 (2) IMG_3993 (2)

























IMG_3981 (2)

Khamsa Jewelry
The Khamsa, a hand shaped amulet is a symbol of peace and protection in many cultures including Islam and Judaism. The word Khamsa means five in Arabic, for the five fingers on the hand of Muhammad’s daughter Fatima Zahra. Colorful, wooden Khamissa (plural) are often seen hanging next to the front door of a Moroccan home to ward off evil and bring ‘baraka’ and good energy to the home. Inspired by this ancient and universal representation of peace we designed our Holiday 2013 handcrafted jewelry around this symbol and you will find silver, wood, enameled, and vintage khamsa necklaces online and in our shops this season.


Khamsa Necklaces from $55-$210











Casablanca Clutch Poppy
The Casablanca Clutch is a signature piece of the Holiday 2013 Collection. It is a Jaquard fabric clutch with a leather handle and our signature custom silver Damascus hardware. This bag is stylish by day or by night. Limited edition fabrics change seasonally.

From the Holiday 2013 Collection, Color: Poppy $88

From the Holiday 2013 Collection, Color: Poppy $88












The Leather Messenger
The leather Messenger is a new item for 2013. This variation on the classic messenger bag is made with plush leather, wool-cotton tweed linings, back snap pocket, magnetic closure, and tassel detail. The strap can be worn long for when you have your hands full or doubled. Available in assorted colors.

Handmade with love in Morocco. $240

Handmade with love in Morocco. $240









The Cleo Wood Collection
The Cleo Collection is made with reclaimed olive and walnut wood and was inspired by Berber etching and the henna designs of North Africa. Incorporating mixed metals and hand riveting, this collection is an original design by Mushmina’s creative director, Katie O’Neill. The Cleo Collection was a collaboration with Morocco’s Green Sahara Furniture, a sustainable company that produces collections using reclaimed wood from Morocco. http://www.greensaharafurniture.com/

Earrings and necklaces from $50-$210

Earrings and necklaces from $50-$210












Grand Central Holiday Fair
Where: NYC’s Grand Central Terminal, Vanderbilt Hall. 42nd Street and Park Ave.
When: Nov 18-Dec 24th.  Daily 10am-8pm, 11am-7pm Sundays.

Mushmina Flagship Store
1540 South Street
Philadelphia, PA 19146
Tel: 215-732-5500

American Express launched Small Business Saturday on November 27, 2010 the Saturday after Thanksgiving as an initiative to support small businesses across the country. The program took off and during its first year received 1.2 million likes on Facebook in one month. Since then, Small Business Saturday has become a Thanksgiving shopping tradition and a retail success reflected in the estimated $5.5 billion spent by consumers in 2012.


Mushmina started in 2009, only a year before Small Business Saturday was founded. The fashion company’s mission is to not only employ and empower women in North Africa but to distribute and sell on a global level the beautiful and impeccably crafted accessories made by artisans in rural Morocco. Mushmina is truly a small business with many of the women who create the custom handmade goods working from home. In 2011, Mushmina opened a shop in Philadelphia and in 2012 they established an online store.

Mushmina remains true to its roots as a small business focused on growing by creating opportunities for women in developing countries and making one of a kind, must-have products for fashion conscious customers worldwide.

The goal of Mushmina is to do good while inspiring every one of its customers to be beautiful and expressive. So come shop small with Mushmina on Saturday, November 30 and embrace authentic fashion that gives back to the global community.

Cleo Walnut Necklace Mushmina_Card









Where to shop:
Mushmina Flagship Store
1540 South Street
Philadelphia, PA 19146
Tel: 215-732-5500


Grand Central Holiday Fair – NYC Grand Central Terminal, Vanderbilt Hall. 42nd Street and Park Avenue

By Yvonne King

We invite you to be a part of the Flying Camel Movement!

Mushmina’s Flying Camel is a Women’s Training Center in Oued Zem Morocco – a space where women artisans  gather to sustain their crafts, train young women in the community, and work together in efforts to attain financial stability; thus enabling their families, their communities, and their culture to prosper.

Workshop Oued Zem (5)According to the World Economic Forum’s Gender Gap Index Morocco ranks in the lowest percentile in measuring economic participation (128th of 135 countries) and educational attainment for women (115th of 135). Many women in Morocco do not have bank accounts and are often forced to stay in bad marriages because they do not have the economic resources to make other choices. We recognize how crucial education and new skill development is in equipping women with the skills necessary to participate in the labor force, thus enabling them to have more power over their lives.

Based in rural Morocco, the Flying Camel Women’s Training Center serves thirty women in the region of Khrouribga, Oued Zem and Boujad in learning employable skills; sewing, pattern-making, computers, and business 101 for artisans.

Contact us to find out how you can be involved in fundraising, training, and empowering women: info@mushmina.com


Workshop Oued Zem (6)

Flying Camel Workshop (16)


From the Window to Morocco Series by Yvonne King and Heather O’Neill 2013

%d bloggers like this: